Dixie Ultra® and Adam Richman “Raising the BBQ” in KC
FOR IMMEDIATE RELEASE: July 17, 2017
Dixie Ultra® and Adam Richman “Raising the BBQ” in KC
Extreme dining event this Saturday will feature acrobatic servers delivering meals via tightrope to diners in 40-foot high, suspended restaurant
KANSAS CITY, Mo.– On Saturday, July 22, Georgia-Pacific’s Dixie Ultra® brand will take summer barbecue to new and daring heights to showcase the strength of its new paper plates. Kansas City’s 18th & Vine Historic Jazz District will be the location of an extreme dining event—dubbed “Raising the BBQ”—where acrobatic servers carrying two-pound meals of barbecue (with all the fixings) on Dixie Ultra® plates will cross tightropes to serve hungry patrons in a restaurant suspended 40 feet above the ground.
The festivities, which are open and free to the public, kick off at 11 a.m., with the main event to follow. In addition to watching the spectacle above and winning the chance to dine at the floating restaurant, the public will enjoy activities and entertainment, plus free Kansas City barbecue from Q39 served on Dixie Ultra® plates.
“Attracting another national commercial is a tribute to Kansas City’s increasing appeal and to the hard work of the KC Film Office,” Mayor Sly James said. “Downtown and the surrounding neighborhoods will feel the impact, and I know we will further enhance the destination appeal for which we are becoming known nationwide.”
Dixie has also partnered with Adam Richman, noted TV personality, food enthusiast and author of cookbook Straight Up Tasty: Meals, Memories and Mouthfuls From My Travels. As the original host of the Travel Channel’s ratings giant Man vs. Food, Richman is no stranger to large portions and extreme dining. Richman will appear at the “Raising the BBQ” event in Kansas City as emcee and host of the Facebook Live broadcast, which begins at noon CST on July 22.
“‘Raising the BBQ’ is the ultimate stress test for Dixie Ultra® plates,” said Rafael Garcia, senior brand director of Dixie®. “Two pounds of famous, mouth-watering Kansas City barbecue and servers carrying them in one hand up tight ropes is quite the challenge, but we know our plates will hold up under pressure. We’re excited to film this challenge in Kansas City, especially since it’s one of the hottest cities to visit right now. Viewers everywhere will be able to tune in on Facebook Live.”
The feast will feature barbecue from award-winning Kansas City restaurant Q39. Five acrobatic servers will ascend from the ground during each course, carrying up to two pounds of food on Dixie Ultra® plates across more than 125 feet of a series of inclined tightropes to hungry patrons in the sky. In addition to Richman, Kansas City Chiefs first-round draft pick Patrick Mahomes will cheer on the servers and meet with fans. There will be other special surprises in store for both the Kansas City attendees and Facebook Live viewers.
“Landing this project was a collective effort between the local location manager, several local districts, City departments and the KC Film Office,” said KC Film Commissioner Stephane Scupham. “Several factors gave KC the edge over Austin, Atlanta and Nashville, including, the family-friendly 18th & Vine District, a professional local production crew and incredible area location sites. This production is also the first commercial project ever to participate in the KCMO Film Development Program.”
The event is part of the Dixie Ultra® Stress Test campaign, which launched in conjunction with the introduction of the brand’s new paper plates—the strongest among leading brands. Visit Dixie.com/StressLess and the brand’s Facebook page for more information and to view other “stress-tested” content leading up to and beyond the “Raising the BBQ” event.
Street closures are as follows through July 23
18th Street from Paseo Boulevard to Highland Avenue. Vine Street between 17th Terrace and 19th Street, including the parking lot at the corner of 18th and Vine streets.
Sidewalks and businesses will remain open including the American Jazz Museum and the Negro Leagues Baseball Museum.
Parking will be available at 19th Street, 17th and Highland Avenue, 18th Street east of Highland Avenue, the Gregg Klice Community Center (1600 John Buck O’Neil Way) and the former Attucks Elementary School (2400 Prospect Avenue).
Dixie Consumer Products LLC, a Georgia-Pacific company, manufactures the Dixie® brand of disposable tableware. Headquartered at Atlanta, Georgia-Pacific is one of the world’s leading manufacturers and marketers of building products, tissue, packaging, paper, cellulose and related chemicals. The familiar consumer tissue brands of Georgia-Pacific Consumer Products LP include Quilted Northern®, Angel Soft®, Brawny®, Sparkle®, Mardi Gras®, Vanity Fair® as well as Dixie®. For more information, visit www.gp.com.
About the Kansas City Film Office
The Kansas City Film Office leads the city’s efforts to attract film, television and new media productions to the community. A division of Visit KC, the Film Office focuses on three core priorities: production assistance, project recruitment and industry support. For more information, go to FilminKC.com.
About the American Jazz Museum
The American Jazz Museum celebrates and exhibits the experience of jazz as an original American art form through performance, exhibition, education and research at the historic jazz crossroads – 18th & Vine. Learn more by visiting americanjazzmuseum.org.